About me
I am a talented senior marketing professional and business leader with many years experience both client and agency side, experience within an international operating environment; and leadership of a business operation.
I have extensive brand marketing and integrated communications campaign strategy, development and implementation expertise across multiple categories and audiences and am an expert in sponsorship/partnership marketing. I have led the launch of high profile brands and the creation and execution of internationally awarded marketing communications programs.
I'm highly skilled in the development, negotiation, integration and implementation of sponsorships and strategic brand partnerships, achieved through the successful management of some of the world's most recognised brands, properties and talent in sport and entertainment. I've developed talent strategies for global brands, developed and delivered Olympic marketing programs and led the creation of internationally recognized and multi-award winning sponsorship programs.
I'm an entrepreneurial senior leader, with an outstanding track record of driving value to deliver sustainable top and bottom line growth and market share. With many years' experience in brand management, marketing communications, sponsorship and experiential marketing, I am passionate about building and developing exceptional teams that deliver extraordinary results.
Core Skills:
Brand Management / Development, Sponsorship / Partnership Marketing, Integrated Marketing Communications, Strategic Planning, Experiential Marketing, Digital & Social, PR, Sports Marketing, Contract Negotiation, Client Services, Business Development, General Management / Leadership, Change Management, Governance, Talent Development & Management, Cross Functional Team Utilisation & Integration.
Skills
Sector Experience
Airline, Automotive, Banking, Communications, culture, Design, Digital (SEO, PPC, SEM...), entertainment, Finance, FMCG, Healthcare, negation, Philanthropy, SAAS, Sports