About me

I'm a multi-hyphenate designer specialising in product design, branding, and creative direction. With over years of experience, I've led successful projects across diverse industries, delivering user-centric digital solutions that drive results. Whether rebranding a global platform or creating innovative design systems, I excel in crafting seamless, impactful experiences that elevate brands.

Key Achievements:
- Built a branding agency with a mission to help minority-led businesses take their deserved space in their industry.
- Successfully led a complete design system overhaul for Preqin, resulting in a more cohesive and scalable user experience across the platform.
- Delivered a high-impact chatbot UX/UI for Ford Europe, improving customer engagement and enhancing the e-commerce journey while reducing internal customer service strain.
- Designed and launched multiple product designs that drove user engagement and product success for clients in fintech, e-commerce, and education.

Skills

Brand Stategy, Branding, Product Design, Project Design, Web Design

Sector Experience

Automotive, E-Commerce, Finance, Food & Beverages, Healthcare, Technology