About me

One day I was sat on the tube. The guy next to me was reading the Metro. I was trying to read his paper out of the corner of my eye. And I saw one of my ads. And this guy was looking at my ad. Not reading the paper. That made me happy.
Here are some other happy moments from my career:
- Selling second-hand smoke to highlight how many lives it costs
- Comparing the taste of tea to an orgasm
- Having my work recognised in leading awards including Campaign and the ANNAs
- Helping agencies win over £500m worth of new business
- Arranging for a venue to announce its opening night a week earlier than the actual date. While customers outside were being told the club was full, inside a DJ played to an empty dance floor. The following week, when the club opened for real, it had a capacity crowd

Outside of work, some things that make me happy are spending time with my son, writing and performing stand-up comedy, painting, watching the latest TV dramas and working on a film script, which I might eventually finish around 2078.

Skills

Advertising, Art Direction, Brand Stategy, Content, Copywriting, Creative, Creative Direction, CRM, Digital Marketing, Direct Mail, Experiential Marketing, Outdoor (OOH), Presentation, Print, Social Media, Television

Sector Experience

Advertising

Awards

ANNAs, Campaign Direct Award, Cream Award, Creativepool Annual Shortlist, Performance Marketing Awards

Clients

AMV BBDO, Catch A Fire Agency, CHI&Partners, Crispin Porter + Bogusky, Elvis Communications, FCB Inferno, IRIS, Leo Burnett London, LIDA, M&C Saatchi, McCann London, Ogilvy & Mather London, Souk, The&Partnership London, VCCP

Ranking
#8 Ranked Copywriter
Recommendations
- 
Currently No Recommendations
Availability
Looking for work
Achievements
studiopro:Peter was verified as a studiopro on 11th May 2022
Top 25 Copywriter Project featured:London Zoo campaign
on 6th March 2018
Project featured:Return of the Stingers
on 2nd July 2018
Project featured:Venturing Beyond the Media Space
on 6th June 2023
Project featured:Guardians of the Forest
on 17th July 2023
Contributor:

Peter Higgins has been a Contributor since 13th August 2021.

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Contract
Perm, Freelance
Location
Surrey, Greater London, United Kingdom
Skill Level
Senior, Director
Languages
English
Creativepool member since 21 February 2011