About me
A Creative Director with 20+ years of making ideas people actually talk about. From a banned tea commercial to animals on the Tube map to floating billboards. I build brands, develop creative teams, and push work from good to great. My focus is always the same: bold thinking, meticulous craft, and ideas that cut through the noise. And I love turning business problems into creative opportunities that stop people, get noticed, and get results.
Skills
Advertising, Art Direction, Big idea, Brand Stategy, Content, Copywriting, Creative, Creative Direction, CRM, Digital Marketing, Direct Mail, Experience-Led Concepting, Experiential Marketing, Outdoor (OOH), Presentation, Print, Social Media, Television
Sector Experience
Awards
ANNAs, Campaign Direct Award, Cream Award, Creativepool Annual Shortlist, Performance Marketing Awards
Clients
9Rooftops, AMV BBDO, Catch A Fire Agency, CHI&Partners, Crispin Porter + Bogusky, Elvis Communications, FCB Inferno, IRIS, Leo Burnett London, LIDA, M&C Saatchi, McCann London, Ogilvy & Mather London, Souk, The&Partnership London, VCCP
#4 Ranked Copywriteron 6th March 2018 Project featured:Return of the Stingers
on 2nd July 2018 Project featured:Venturing Beyond the Media Space
on 6th June 2023 Project featured:Guardians of the Forest
on 17th July 2023 Project featured:HOPE STARTS HERE
on 8th July 2026 Contributor:
Peter Higgins has been a Contributor since 13th August 2021.