About me

Globally experienced marketing acquisition (origination) and CRM professional with strong leadership and marketing automation skills developed over 24 years - across 4 continents / 18 countries in fast paced businesses.

A self-starter and team player with a high degree of personal initiative, who comes up with innovative solutions that deliver high level commercial results (Performance Marketing and Marketing Automation). Sectors covered:

- Personal Finance: Unsecured / Secured Loans (Personal / Motor), Credit Cards, Insurance, Remittance

- Betting: Casino, Sports, Poker, Live Casino, P2P Games (Fixed Odds, Spread betting)

- City Trading: CFD's, Spread Betting (Indices, Forex)

Key Skills

- Effective creation, implementation, delivery and management of go-to-market strategies for new or large businesses (acquisition and loyalty growth programmes)

- Design and delivery of marketing automation projects (digital design) - driving ROI and team optimisation

- Leadership and teamwork

- Agency and 3rd party management

- Project and work management