Peter specialises in integrated branding programs where graphic, three-dimensional, digital and engagement design platforms are fused together to form total branded experiences for consumers and has accumulated a very broad range of branding experience across markets, geographies and disciplines.
He is widely known for his unparalleled expertise in branding, he has extensive expertise in the airline sector: from flag carriers to low-cost brands. He has a broad range of experience in other industries from around the world, including automotive, petroleum, spirits, financial services, telecommunications, retail, and leisure. Some of his clients include BP, De Beers, Johnnie Walker, Baileys, EY, Adecco, Covestro, Land Rover, Maybourne Hotel Group, Nar mobile telecom, Morrisons, M&S, Preem, and British Airways, BA, Etihad, KLM, S7 and Alitalia.
Peter is a regular contributor to the national and trade press on brand topics. He has contributed to various books and broadcasts on branding and is often asked to judge at International awards such as Cannes, D&AD and Design Week.