About me

I am an EVP/executive creative director at BBDO New York. With my longtime partner Gianfranco Arena, I created the "You're not you when you're hungry" campaign for Snickers. It began with our 2010 admeter-winning commercial starring Betty White, and it soon became the brand's global platform. As of today it's been activated in 70 countries, won over 500 creative awards, and helped Snickers grow from the world's #7 to the #1 chocolate brand.

Most recently I co-wrote Pepsi's Super Bowl campaign "The Choice" with Marcelo Nogueira. It finished #3 in admeter and was the most shared, discussed and parodied Super Bowl ad of 2026. During my time at BBDO, I have overseen creative on a range of large brands, developing successful and awarded brand platforms and creative ideas.

Peter's achievements

Site Achievements

2 Featured

Judging

Peter Kain has sat on the Creativepool Annual jury.

Annual 2026 Judge Authored

Featured work

Work picked by the Creativepool editors for the homepage.

Unfiltered

16 March 2026

Snickers Unfiltered

16 March 2026

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