About me

Acquisition | Conversion | Retention | PPC | SEO | Email | Social | CRO

I'm a highly motivated individual with a broad range of abilities and experience in various marketing channels, P&L responsibility, budget management and forecasting.

I'm proficient in creating multi-channel marketing plans that consider objectives set by stakeholders and consider the customer. I have an interest in delivering highly targeted and compelling adverts utilising segmentation and propensity modelling.

One of my strengths and interests is interrogating data and analysing results, utilising results to deliver next best action marketing. Im also a a believer in the zero moment of truth, which I think is important to consider when contemplating the ultimate customer journey.