About me

Ranked #8 Creative Director in the World in The Drum World Creative Rankings 2022.
Ranked #1 Art Director (APAC) in the One Club Rankings 2021.

Peter Cvetkovski is a Creative Director at Special Australia. Throughout his career, Peter has helped create culturally recognised work for brands including Netflix, Uber Eats, Toyota, L'Oréal, Cricket Australia and the Royal Australian Mint, including Donation Dollar, the world's first legal tender currency designed to be donated, not spent.

His work has been recognised globally, earning more than 370 international creative awards and honours, including Cannes Lions, D&AD Pencils, Clios, One Show, Spikes and LIAs. Among these are multiple Grand Prix, Best in Shows and Best of Discipline. Most notably, Donation Dollar was named the Most Contagious Campaign of 2020 and received top honours in Fast Company's World Changing Ideas Awards.

Peter aspires to create work that doesn't feel like conventional advertising. Work that ultimately becomes part of culture. Work that his father-in-law tells his friends about.

Skills

Art Direction, Copywriting, Creative Direction, Experiential Marketing

Sector Experience

Automotive, Charity / Not for profit, Entertainment, FMCG

Awards

Ad Stars Bronze, Ad Stars Crystal, Ad Stars Gold, Ad Stars Grand Prix, Ad Stars Silver, ADFEST Award - Bronze, ADFEST Award - Gold, ADFEST Award - Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Bronze, Clios - Gold, Clios - Silver, D&AD Award - Graphite Pencil, D&AD Award - Wood Pencil, D&AD Award - Yellow Pencil/White pencil, Effie\'s - Bronze, Effie\'s - Silver, LIA Award - Bronze, LIA Award - Gold, LIA Award - Silver, New York Ad Festival - Best of Show, New York Ad Festival - First Prize, New York Ad Festival - Grand Prize, New York Ad Festival - Second Prize, New York Ad Festival - Third Prize, OMA Outdoor Advertising Award - Winner, One Show - Bronze Pencil, One Show - Gold Pencil, One Show - Merit, One Show - Silver Pencil, Spikes Asia - Bronze, Spikes Asia - Gold, Spikes Asia - Grand Prix, Spikes Asia - Silver, The Caples

Clients

Netflix ANZ, Toyota, Uber Eats