About me

Pete Carter was born in Springfield, Massachusetts and graduated from Georgetown University before moving to Cincinnati, Ohio to join the Brand Management department at Procter & Gamble, one of the world's leading consumer package goods companies.
During his 41 years at P&G, Pete has assumed increasing levels of responsibility and made numerous contributions to the business for some of the most popular consumer brands in the world. Specifically, he created new advertising campaigns for Pantene, Herbal Essences, Vidal Sassoon, Cascade, Dawn, Swiffer, Gillette, Duracell, Ariel, Tide, and Olay. His work on these brands has resulted in unprecedented levels of share growth, several Super Bowl ads, as well as numerous advertising industry awards like Effies, Gold Cannes Lions, and a Cannes Grand Prix. Having lived on 3 different continents, Pete has also led the thinking on new global marketing models, integrated communication tools, and agency relationships. He currently leads the new agency scouting team, responsible for vetting creative agencies around the world.

Currently, Pete is the Group Vice President of the Brand Building Integrated Communications department, an in-house advertising and communications consultancy, consisting of 50 seasoned communications and production managers. In this position, he manages the department while also providing global marketing and advertising counsel on P&Gs largest brands. Pete reports directly to the Chief Marketing Officer, Marc Pritchard, and is his trusted advisor on all creative quality and agency relationship matters.
Pete's many contributions to P&G have culminated in his induction into the Harley Procter Marketer society in 2007, the Company's internal designation for their elite marketers. To date, only 18 people have held this title in P&G's 180-year history. Externally, Pete has lent his strategic brand-building expertise to The Ad Council, American Red Cross, and the Cincinnati Airport Board. He is also a former board member of the George F. Baker Scholars Program at Georgetown University and the Van Wagner Communications company. He has been a featured speaker at SxSW, EuroBest, and the Cannes Lions advertising festivals, a jurist for the American Effie Awards, the Clios, and the Cannes Lions, and was published in the Harvard Business Review online edition.
Pete is married to Lisa Carter, a chef and home décor designer. They have 3 adult children and live in Fort Mitchell, Kentucky. Pete loves Italian food, Italian language, and Italian wine.