About me
I am a Content and Media Strategy graduate with practical experience across digital marketing, social media, e-commerce, brand storytelling, audience research, campaign planning and content production.
My strength is turning unclear or messy briefs into clear positioning, audience journeys, content systems, creative concepts, KPIs and practical implementation plans. I work by combining qualitative and quantitative research with hands-on execution, using evidence to guide decisions rather than relying on assumptions or vanity metrics.
During my experience with Villa di Geggiano in London, I supported digital marketing, social content, website messaging, event promotion and partner communications for a premium Italian hospitality and cultural brand. I later developed a full content and media strategy for the organisation and was invited back for paid freelance content marketing work after completing my Master's degree.
At Casamona International in Barcelona, I was promoted to Marketing Coordinator within weeks. Through testing, analytics and clearer content structures, I helped increase reach growth by 211% and engagement by 146% over three months.
My experience includes:
- Content and media strategy, positioning, messaging and campaign concepts
- Audience research, interviews, surveys, personas and journey mapping
- Instagram, Facebook, TikTok, YouTube, LinkedIn and short-form content
- Shopify, WordPress, landing pages, product pages and e-commerce content
- GA4, Shopify Analytics, Meta Business Suite, UTM tracking and funnel analysis
- Canva, Adobe Creative Suite, short-form editing and AI-assisted workflows
- SEO, Mailchimp, Google Business Profile and basic paid-media planning
I am particularly interested in roles where I can combine audience insight, content strategy, creative execution and performance measurement.
I am open to opportunities including:
Social Media Executive | Content Marketing Executive | Digital Marketing Executive | Marketing Executive | E-commerce Marketing | Marketing Coordinator | Marketing Assistant
Based in London and open to UK, European and remote or hybrid opportunities. I hold UK work authorisation and an EU passport.
Skills
Content, Content Management, Digital Marketing, Digital Strategy, SEO, Social Media, Video Production
Sector Experience
Digital (SEO, PPC, SEM...), E-Commerce, Hospitality, Luxury, Real Estate / Property