About us

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands.

Our company is made up of seven divisions: PepsiCo Beverages North America; Frito-Lay North America; Quaker Foods North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia/New Zealand and China. Each of these divisions has its own unique history and way of doing business.

The roots of PepsiCo Beverages North America (PBNA) go back to 1898, when Caleb Bradham, an entrepreneur from New Bern, North Carolina created Pepsi-Cola and began offering it to his pharmacy customers.

Ranking
#2 Ranked Global Brand
Recommendations
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Currently No Client Rating
Achievements
Top 10 Global Brand Project featured:Doritos Walter Mercado
on 20th July 2017
Project featured:Win Live
on 5th October 2018
Project featured:Doritos - Universitubers - Estornudo
on 22nd January 2019
Project featured:eQlibri International Woman's Day
on 9th September 2020
Project featured:Pepsi Generation POSM
on 15th February 2021
Project featured:PepsiCo Social Media
on 29th June 2021
Project featured:PepsiCo Foundation - Mexico
on 3rd September 2021
Project featured:Sabritas x Netflix Money Heist
on 3rd September 2021
Project featured:Cheetos Redesign - Mexico
on 3rd September 2021
Project featured:Doritos CyberPunk 2077 Activation
on 6th September 2021
Project featured:Mirinda BBLz Shanghai
on 7th September 2021
Project featured:Pepsi x China's People's Daily New Media
on 7th September 2021
Project featured:Pepsi x NFL - Mexico
on 7th September 2021
Project featured:K-Pepsi
on 7th September 2021
Project featured:Adrenaline Game Fuel
on 7th September 2021
Project featured:Doritos Rainbow 2020
on 8th September 2021
Project featured:Doritos Wasabi
on 28th October 2021
Project featured:Mirinda | Make The World Go Aaah [Commercial]
on 11th November 2021
Project featured:Trash Talk
on 9th February 2022
Project featured:Doritos ManiMoto
on 6th March 2022
Project featured:Pepsico Let's Connect Animation
on 22nd July 2022
Project featured:Pepsi Black Lime & Raspberry
on 26th November 2022
Project featured:7UP Global Brand Restage
on 9th July 2023
Project featured:Mirinda Global Restage
on 9th July 2023
Project featured:Lay's - More Belgian Really impossible!
on 11th July 2023
Project featured:Pepsi Football Visual Identity
on 11th July 2023
Project featured:Gatorade x Serena Gx Bottle
on 11th July 2023
Project featured:Pepsi Black Zero NFT Collection
on 11th July 2023
Project featured:Nitro Pepsi
on 11th July 2023
Project featured:Titan Toolkit
on 13th March 2024
Creativepool member since 10 December 2014