About me

Pepe Aguilar is an influential creative leader and cultural activist who reached the top-two list of most awarded creatives in U.S. Hispanic advertising, both in Cannes Lions 2019 and Effie Awards 2020. He is featured in Creativepool's Top 100 Creative Leader of the Year. Campaigns such as Immigrant Songs and Hispanic Star led Pepe to be a guest speaker at the United Nations during Hispanic Leadership Summit 2019, as well as Cannes Lions Live 2020.

Award-winning creative leader
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Pepe is an innovative leader with extensive experience in driving a culture of creativity, excellence and partnership that builds relationships throughout agency teams, clients and vendors. Master storyteller, skilled in creating high-level strategy and media agnostic campaigns that come to life through multiple media platforms, and executed with the highest quality production values. A trusted advisor to clients and partners, with a remarkable expertise in developing thought leadership and strategic creative solutions that build extraordinary brands.

ACCOMPLISHMENTS

- Recognized with a total of 18 Cannes Lions across a variety of categories, including Activation, Creative Data, Health, Media, Mobile, Outdoor, Pharma, PR, Print, Promo, and a Grand Prix for Good shortlist, as well as 26 Effie Awards and many other international festivals.

- Grey North America's most awarded creative in Cannes Lions 2019 and Effie Awards 2020.

- Led Grey Mexico to achieve first place in Mexico's Cannes Lions ranking in 2015, as well as Effie Agency of the Year in 2014.

- Well-known for working across a wide array of categories and brands, including Apple, Bacardi, Casa Cuervo, Coca Cola, Diageo, Epson, Ferrero, Ford, Fuji, Gerber, GlaxoSmithKline, Hasbro, Heineken, Honda, HSBC, Hyundai, Kimberly Clark, Lilly, Nestlé, NFL, Nike, Novartis, Pfizer, P&G, PlayStation, Renault, Shell, Sony, UDV, Unilever, Volvo, Walgreens, and Walmart.

- Performed as judge in Effie Awards for the last 5 years, as well as other prestigious festivals such as LIA Awards, Creativepool, Cresta Awards, Círculo Creativo U.S., Círculo Creativo Mexico, Ojo de Iberoamérica, and Grey's Global Creative Council.

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Skills

adobe creative suite, Advertising, Agile Leadership, brand development, Community Engagement, concept development, Creative Direction, Cross Functional Relationships, Digital Marketing, Entrepreneurship, Exceptional Storytelling Skills, Experiential Marketing, Healthcare Marketing, Market Trend Analysis, marketing strategy, ms office, Multi-channel Content, Problem Solving, Revenue Enhancement, Social Media, Team Oriented Mentoring

Sector Experience

Advertising

Awards

10 Bronze Effie Awards, 4 Silver Cannes Lions, 5 Gold Cannes Lions, 7 Gold Effie Awards, 9 Bronze Cannes Lions, 9 Silver Effie Awards, Grand Prix Ojo de Iberoamérica

Clients

Apple, Bacardi, Casa Cuervo, Coca-Cola, Diageo, Epson, Ferrero, Ford, Fuji, Gerber, GlaxoSmithKline, Heineken, Honda, HSBC, Kimberly Clark, Lilly, Nestlé, NFL, Nike, Novartis, PFIZER, Playstation, Procter & Gamble, Renault, Shell, Sony, UDV, Unilever, Volvo, Walgreens, Walmart

Trade Associations

U.S. Círculo Creativo