About me

For the last two years, I've immersed myself in the US multicultural market, helping Grey Wing achieve it's first 3 Cannes Lions. I feel the need to continue evolving and am currently honing my 25 years of creative experience by studying an MBA at the Berlin School for Creative Leadership.

Previously, during my time in Grey Mexico, the agency stepped up to be number one in the country's Cannes Lions 2015 and 2016 ranking, and first in Effie Awards 2014.

I have led, built and consolidated creative teams at Grey since 2003, in Grey Wing New York, Grey Mexico, Grey Peru and Maruri Grey Ecuador. And previously in other Mexican agencies such as Lowe, JWT and Scali McCabe Sloves.

Some of the clients I've had the pleasure to work with throughout my career include Bacardi, Casa Cuervo, Coca Cola, Comex, Diageo, Epson, Ferrero, Ford, Fuji, Gerber, GlaxoSmithKline, Heineken, Honda, HSBC, Kimberly Clark, Lilly, Nestlé, NFL, Nike, Novartis, Pfizer, Procter & Gamble, Playstation, Renault, Shell, Sony, UDV, Unilever, Volvo, Walgreens and Walmart, among many others.

Top 100 Influencer of the Year 2018
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Mexico City
Creativepool member since 13 January 2016