About me

Pelle Sjoenell is Worldwide Chief Creative Officer at BBH, where he oversees the creative work for all of BBH's offices: LA, NY, London, Singapore, Shanghai, Stockholm and Mumbai.

Sjoenell most recently served as executive creative director for BBH Los Angeles, which he launched in 2010 after spending three years at BBH New York. BBH LA was launched to reinvent the agency's offerings by exploring new ways of working within the intersection of entertainment, technology and brands. One initiative is The Creative Studio, a production company launched in 2014 with Scooter Braun to create branded and unbranded entertainment, everything from ads to music videos.

In his time at BBH, Sjoenell has contributed to a variety of award-winning campaigns including the "Clean Your Balls" campaign for Axe and the "Dear Sophie" spot for Google, voted the best commercial of 2011 by Time Magazine.

Prior to working with BBH, Sjoenell spent part of his career as the CEO of King as well as a stint at Fallon in Minneapolis. Throughout his career, Sjoenell has amassed a number of awards including 18 Cannes Lions, one of these a Titanium Lion, and a Grandy award. He studied Art Direction & Communication at the Berghs School of Communication.


Advertising, Branding, Content, Creative Direction

Sector Experience

Advertising, Creative Services, Design, Marketing


Andys - Gold, Cannes Lions - Titanium, Grandy, One Show - Gold Pencil, Webby Award - People's Choice


Audi, Google, H&M, NBCUniversal International, Samsung, United State of Women

Trade Associations

The Women in Public Service Project - Advisory Council

Top 100 Influencer of the Year 2017

Pelle Sjoenell was recognised as an Industry Influencer on 6th February 2017

Top 25 Chief Creative Officer Pro member:

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Pelle Sjoenell has been a Contributor since 6th February 2017.

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On the web
Tagged Job Titles
Los Angeles
Skill Level
Swedish, English
Creativepool member since 6 February 2017