About me

Pedro Bexiga is one of the most awarded and respected creatives in Portugal.

With a 30-year career, he has led some of the country's top agencies, including Lowe Lintas, Leo Burnett, Euro RSCG, and Fuel, and is one of the few Portuguese creatives to have been awarded a Gold Lion at the Cannes Lions Festival.

He is also the author of the spot "Despicable", the famous "airplane film," an anti-racism campaign that is likely the most viewed Portuguese commercial in YouTube history.

In 2018, Pedro Bexiga decided to launch his own agency, Coming Soon, a company that combines the experience of multinationals with the flexibility and speed of a start-up.

In just five years, Coming Soon was twice named Independent Portuguese Agency of the Year at the El Ojo de Iberoamérica Festival, became the first Portuguese agency to win an El Ojo Emotion award, and the first to have a campaign featured on the cover of the prestigious Epica Book.

His 2024 campaign "Surfing Through the Odds" was one of the most awarded Portuguese campaigns of the year, earning recognition from Clio, Cannes Lions, ADCE, One Show, and the Grand Prix from Journalists at the Clube da Criatividade de Portugal Festival