About me

I am currently a Creative Director for Model Advice Ltd and an experienced Senior Fashion Designer who has been working in the industry for over 12 years.

Being a tem leader I have to lead by example in attitude and approach, ensuring the efficient running of the company, office and studio. I was charged with the best way to visually represent the company identity on and offline. This includes translating the business goals into unique brand and product experiences, developing our brand identity and communication. In my latest roles I managed budgets, the team, timelines and projects whilst working across several projects being exposed through the whole process from production line, factories, workers and buyers.

As part of this work I've gained valuable insight on the design and production process of various garments including children, men and women wear working for the Inditex group (Zara), the Arcadia group and Spanish designer Agatha Ruiz de la Prada among others.