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Connect: London 2018 - More sessions and speakers announced

Connect: London is edging closer and we’re excited to announce the Learners Stage with support from RTL AdConnect! We can’t wait to hear from our speakers as they impart expert knowledge, reveal insights and trends for the next year and...

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Trends

VR in Journalism: The power of a virtual story

Virtual Reality journalism has the power to transport its audience to the front lines of any story. As we know storytelling is one of the oldest skills in the book and for the world of journalism, it’s a key ingredient to breaking any kind of news....

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Inspiration

When was virtual reality invented?

In our latest blog we discuss the origins of VR. From the 1860s, right through to present day, we've explored the evolution of this tech, and discovered how VR developed from a mere postulation, into a reality all of its own...

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Trends

Sketch Animation: Bringing ideas to life from paper to screen

Ever wondered how your favourite animation began its journey to your screen? Whether it’s a simple doodle on the back of a napkin, a very basic sketch, or just a line of text that explains how the sketch might look, it’s this step that sets up...

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Trends

Animation in Advertising: The best 10 Campaigns Ever…

Animation can be a powerful medium. An animated campaign can do a number of things. Apart from possibly being weird, annoying or funny, it can achieve huge engagement, it can generate meaningful social impact and it can demonstrate true class in...

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Inspiration

William Horner: The history of Animation

In this article, we are delving into the history of animation. Moving from the sketched bird in a cage of the classic thaumatrope to Andy Serkis and the state of the art performance capture in War for the Planet of the Apes – laying out the...

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Trends

How can animation be used to help charities?

Whether it's telling a story in an abstract way, tapping into nostalgia, or using sound and music to convey emotion. Now more than ever, animation can be used by charities to tell a story where words can't. Read our latest blog to find out more.

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Trends

How can virtual reality be applied to museums?

How can virtual reality be applied to museums? From reimagining existing exhibits to bringing history to life, this tech is transforming humble exhibits into truly interactive experiences. Read more here.

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Trends

VR in Retail: Bridging the Gap Between In-store and Online

Virtual reality has been making its mark on the retail industry for some time. We’ve seen it creeping in to fashion houses, homeware stores and the automotive industry – clearly this tech is an effective retail tool. Read our latest blog to find...