Virtual Reality was once a twinkle in the eyes of technologically savvy designers all around the world. Now, it’s a household name and a key part of any good marketing campaign. With almost two million VR headsets set to be in circulation by the end of this year, it’s no longer a fringe format reserved for eager early adopters. It’s a key part of the mainstream and with such a wide range of applications, the cult of VR will only keep growing.
So, what’s the secret to good VR? How can switched on brands use it to create lasting, meaningful experiences which give their audience a deeper sense of engagement and interaction? Find out here.