Pearlfisher London

ABOUT

VISION:

Re-establish an emotional connection with customers.

IDEA:

Shift brand focus from the discipline of art to the democratisation of creativity.

EXPRESSION:

A cleaner typeface, colourful coding system and bold wordmark in which the ‘R’ evokes a framed corner.

Visual language we developed reflects the brand’s evolution from dusty and dated to being all about sparking and celebrating spontaneous creation.

Engaging digital space (new website) that facilitates a sense of community amongst all creators and with the brand on an emotional level.

Date created: July 2017 2017-07-01T00:00:00+0100
Date published: 19 July 2017 2017-07-19T16:37:32+0100

MADEIT CREDITS

Annual 2018 ShortlistReevesPackaging Project featured: on 14th July 2017

Reeves

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