Pearlfisher London


Looking to broaden its appeal as a desirable and modern snacking brand, and reinstate its iconic status, in an increasingly competitive and changing world of savoury snacks, Jacob’s challenged Pearlfisher to create a contemporary visual identity.

Our impactful big idea - “Baked in” - celebrates and honours Jacob’s baking expertise and heritage and inspired our approach to the redesign - taking the emotion of baking into snacking to build a contemporary interpretation of the great story of Jacob’s.

By amplifying the brand’s most-recognised and loved equities to create a modern, vibrant and robust visual identity - and the creation of a new geometric pattern of crackers to form a wall of Jacob’s on shelf – we are building greater recognition and reinforcing brand equity and stand-out or the future of one of Britain’s most-loved and iconic brands.

Date created: February 2019 2019-02-01T00:00:00+0000
Date published: 15 February 2019 2019-02-15T19:47:00+0000


Annual 2019 ShortlistJacob'sPackaging Project featured: on 20th February 2019




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