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Design

Top 10 innovations from Dutch Design Week 2018

Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...

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Design

Modern heritage – How to reinvent iconic brands

Jonathan Ford, Founding Creative Partner & CEO New generations come with new preferences, new technology and new ways of wanting to connect. Brands - regardless of their age or size - need to adapt to the needs, wants and desires of evolving...

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Features

Creating brands, not design

By Dan Gladden, associate creative director at Pearlfisher New York Great design - it will set your brand on the path to success, right? Challenger brands look to the icons they want to be and often come to our table with the understanding that...

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Features

How can beverage brands unlock a non-alcoholic future.

Sophie Maxwell, Futures Director Today’s beverage industry is one of our most consistently bleeding-edge, dynamic and valuable markets. The sales figures, relentless advertising and phenomenal slew of NPD hitting our shelves points to a world...

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Design

The power of the lightweight designer.

Jonathan Ford, Founding Creative Partner & CEO Another day, another stat, another shocking image. We all know waste tide needs to turn. I feel the pressure as much as anyone. Maybe more so, when I am so accountable for contributing to the problem on...

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Design

The future of branding for women: ​why pink is not the problem

Sophie Maxwell, Futures Director, Global The changing role of women in society is now one of the most disruptive forces of the 21st century. We consider how the future of branding – and ultimately society – is not gender-specific but, in the...

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Rebrand Roundup: Hotels, ales, soaps, champions and more

Ragged Edge - Assembly Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...

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Rebrand Roundup: Little moons, sacred gins and other stories

Pearlfisher London - Little Moons Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...