About me

With nearly 15 years of experience in the industry, Paz has built a dynamic career working with some of London's top studios. As a multidisciplinary creative director, she has honed her expertise across branding, visual identity, and design strategy, seamlessly directing multiple disciplines such as animation, illustration, packaging design, art direction, product design and experience design.

Paz's work spans a diverse range of industries, including hospitality, retail, consumer electronics, and F&B. Her ability to navigate different creative fields has allowed her to develop holistic brand experiences that truly engage brand fans, not just consumers or customers.

Passionate about pushing creative boundaries, Paz combines strategic thinking with bold visual storytelling, ensuring that every project balances innovation, functionality, and emotional impact. Her leadership style focuses on collaboration and forward-thinking to push her passion for design and people.

Skills

Art Direction, Brand / Logo Design, Brand Management, Brand Stategy, Branding, Experience Design

Sector Experience

Animation, Beauty, Electronics, Food & Beverages, Hospitality, Retail

Clients

Coca-Cola, Danone, Greene King, MARS Inc, Merlin Entertainments, Samsung, The Body Shop