About me

Extraordinary times require extraordinary thinking.

I help brands reduce the space between where they are and where they want to be. My value lies in filling that space with trust and brave ideas. I am continually connecting dots no matter how far apart. I tell human stories to create brave brands that put people at the center of the brand experience to drive behavioural change.

Working across the world has given me a respect and understanding of the individual and cultural nuances of an integrated team. Over the years I have worked for global groups with small names (VCCP, FCB, TBWA & BBDO.) and smaller independents (Framework, Hunter Design, Pulse and Nicework) with big dreams.

Creative Direction, Brand strategy, Brand identity, Brand World

Skills

Art Direction, Brand / Logo Design, Branding, Creative Direction, design, Graphic Design, identity, Illustration, Information Architecture, Packaging, signage, Typography, way-finding

Sector Experience

Branding, Design, identity

Awards

Creativepool finalist, Creativity 33, Drum finalist, Loeries - Certificate, logolounge, Marcom, Transform Award

Clients

Absolut Vodka, Adcock Ingram, Adidas, Allan Gray, Atelier Capital Partners, BBC, Beefeater Gin, BlackBerry, Corobrik, Foot Locker, KPMG, Lil-Lets, Macmillan Cancer Support, Nivea, One&Only, Oona Health, Orbis Investment, Pick n Pay, Premier Group, PwC, Samsung, Steers, Sun International, Telkom, The Sun, The Times, Vitality Health, Vodacom, Wealthtime