About me

My career in music started in the late 90s in the dance music scene. After a brief hiatus in the advertising photography world, I returned to music as a producer where I managed major international productions for broadcast branding, promos and commercials. I quickly moved up to Head of Production & Business Development managing a team of producers and composers.

In 2011 I set up the London operation for international music agency MassiveMusic, entering the company to the UK's sonic branding, music production, supervision, and talent management industries, quickly becoming one of the UK's leading music agencies.

For lovers of 90's house & drum n' bass, I can still sometimes be caught dusting off my decks for a nostalgic vinyl trip.


▪ Music & Sound Design Production

▪ Sync & Licensing

▪ Music Strategy

▪ Sonic Branding

▪ Interactive & Adaptive Audio

▪ Artist management

▪ Music Copyright & Contract Law

▪ Business Management

▪ National and International Business Development

▪ Sales Management

▪ Human Resources

▪ Financial Management

Acting Chair of PCAM (The Society for the Producers and Composers of Applied Music)

Member of The FireFlies, a group of people from advertising and media who cycle 1,000km from Geneva to Cannes every year to raise money for Leukaemia charity.


Branding, Business Management, Financial Management, Human Resources, Music, Rights Management, Sound Design

Sector Experience

Advertising, Branding, Broadcasting, Design, Music, PR


APA Show, British Arrows, Clios - Gold, D&AD Award - Nomination, kinsale shark, LIA Award - Gold, Mobius, New York Ad Festival, Promax Award, Radio Academy, Shots

Trade Associations


Currently No Recommendations
Top 100 Influencer of the Year 2017 Top 100 Influencer of the Year 2016 Annual 2017 JudgeMusic & Sound Annual 2019 JudgeMusic & Sound Annual 2020 JudgeMusic & Sound

Paul Reynolds was recognised as an Industry Influencer on 15th March 2016

Top 25 Managing Director Project featured:Agency Cribs: Sapient
on 30th November 2015
Project featured:Vanity Fair 'The Hollywood Portfolio'
on 5th February 2016
Project featured:Premier League Rebrand
on 15th August 2016
Project featured:Annual 2017 Launch Party
on 13th April 2017
Project featured:Cannes Lions 2017: Creativepool's Sunset Soirée
on 28th June 2017
Project featured:Cannes Lions 2017: Creativepool's Sunset Soirée
on 12th July 2017
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Paul Reynolds has been a Contributor since 15th March 2016.

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Creativepool member since 11 January 2016