. . .

About me

Senior Art Director & Creative Lead with 23+ years of experience creating internationally awarded work for global brands including Netflix and Emirates. Currently Senior Art Director at O Escritório, one of Portugal's most awarded agencies.

I specialize in creative concept development and strategic brand projects. My work focuses on visual communication and narrative — particularly in crafting integrated campaigns, brand activations, and product development.

I've collaborated with international creative teams at global agencies like DDB and TBWA, and design studios like Solid Dogma. Clients include NETFLIX, EDP, Emirates, Benfica, Gatorade, Super Bock, LIDL, Sogrape, Nacional, and Bank of Brazil. My work has been recognized internationally by ADCE, EFFIE, CCSP, CCP, M&P, Lusófonos, and Lürzer's Archive — most recently featured in the "200 Best Digital Artists Worldwide 2025" edition.

Alongside my professional practice, I serve on international jury and pre-selection panels, including FIAP Awards, AIVA Communicator Awards and Clube Criativos Portugal, contributing to the evaluation of creative work across diverse markets.

Innovation & AI: I actively incorporate Generative AI (Midjourney, Sora, Adobe Firefly) into my workflow to develop visual concepts and storyboards. I believe creativity thrives when integrated across disciplines, collaborating closely with strategy to ensure ideas are bold and business-aligned.

INTERNATIONAL JURY EXPERIENCE

MAD Stars - Jury - 2026
PHNX Awards - Jury - 2026
NY Festivals - Jury - 2026
AIVA Communicator Awards - Jury - 2026
FIAP - Jury - 2025

INDUSTRY RECOGNITION

Lürzer's Archive - 200 Best Digital Artists Worldwide

SELECTED INTERNATIONAL AWARDS

ADC Europe - Gold, Bronze
Effie Awards - Bronze
Lusófonos - Gold, Bronze
CCP - Multiple Gold, Silver and Bronze

BACKGROUND

Post-graduate studies in Creative Writing and Business Administration
Portuguese (native) | English (professional proficiency)

Exploring generative AI tools to support concept development and visual storytelling.

Check out my portfolio.

See full profile details

Details

ContractFreelance, Temp-Perm, Part time, Remote

LocationLisbon, Lisbon, Portugal

Skill LevelSenior

Languagesenglish, portuguese

Tagged Job TitlesArt Director, Creative Director, Creative

Achievements

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Recommendations

Currently No Recommendations

Skills

Advertising, AI, Art Direction, brand development, campaign concepting, concept development, Creative Direction, creative strategy, Graphic Design, integrated marketing, Visual Storytelling

Sector Experience

Advertising, Design, Marketing

Clients

benfica, EDP, Emirates Airlines, Lidl, Netflix

Awards

Art Director’s Club - Gold, Effie\'s - Bronze

CV / Resume

Paulo's CV/Resume

Activity

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Followers110 Following4

Views872

Creativepool member since 18 June 2025

Paulo's Followers

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