Paul Jamie Kidd Freelance Creative Designer /​ Developer

ABOUT

I was approached by Audrey & Coco to rebrand her already established greetings card company and help raise her brand with a quirky and cute design which would help attract more customers to her shop.

There was an extra layer to her brief in that she didn't want to completely pull away from Etsy as she already had an established client base and regular custom on there so I was tasked to find a solution that 'bridged a gap' between a new site and her shop on Etsy.

Her new identity is heavily influenced by a 'celebration' theme in the form of a bunting style wordmark logo with a playful, fun and quirky colour scheme which enhances the brand.

A custom Bootstrap/WordPress build, the site doesn't rely on any templates and is seamless across desktop, tablet and mobile devices.

I integrated Etsy360 plugin which allowed me to embed her Etsy shop so she doesn't have to manage two sites, it can all be done on Etsy.

While it might not be a huge site or a big client, it has demonstrated I have been able to successfully rebrand an established company and meet the requirements the client was asking for.

Date created: December 2019 2019-12-01T00:00:00+0000
Date published: 1 September 2020 2020-09-01T07:40:47+0100

MADEIT CREDITS

  • Emma BlaikClient
Annual 2020 ShortlistAudrey & Coco - Eco-friendly greetings cards to send and then show off!Branding Project featured: on 3rd September 2020 Pro member:

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Contributor:

Paul Jamie Kidd has been a Contributor since 10th May 2018.

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Audrey & Coco - Eco-friendly greetings cards to send and then show off!

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