About me

For over 20 years I've been coming up with ideas and writing copy to bring brands, products, events, stories and voices to life.

From increasing sales to changing behaviours, defining new brands to creating experiences, I've worked across most sectors and markets on:

- scripts

- social, online and print advertising campaigns

- online content

- employee communications

- exhibitions

- brand activation

- branding & guidelines

- writing workshops

- recruitment toolkits

- whitepapers

Until recently I was the Head of Copy at integrated creative agency Clinic, working with clients including Barclays, Network Rail, MINDBODY, Tesco, UGLE, Sky Media, Arsenal, CAPCOM, Madame Tussauds, Umbro, Old Mutual Wealth, The Premier League and many more. As well as working directly on all of these accounts, I was also head of the team, responsible for motivating, leading and developing other members.

I'm currently freelancing for a range of agencies and clients, continuing to come up with and develop concepts, craft copy and generally deliver whatever a project needs to succeed.


Advertising, Branding, Content, Copywriting, Direct Mail, Experiential Marketing, Internal Communications, Proof Reading, Script Writing, Writing

Sector Experience

Advertising, Branding, Communications, Creative Services


DBA Design Effectiveness Award


Arsenal FC, Barclays, Capcom, Citroen, Codemasters, Electronic Arts Ltd, Eurostar, London Air Ambulance, London Northwestern Railway, Madame Tussauds, Mindbody, Network Rail, Old Mutual Wealth, Save the Children, Sky Media, Suzuki, Tesco, The Premier League, Twitter, Umbro

Project featured:Barclays Courier Scam
on 12th April 2018
Project featured:The Premier League - Don't get tricked by a tout
on 10th August 2018
On the web
Tagged Job Titles
Perm, Freelance, Temp-Perm
Skill Level
Senior, Director
Creativepool member since 2 March 2018