A fun Youtube bumper animation created for Smirnoff Pure and Leo Burnett Melbourne.
This animation was created to promote Smirnoff's 'Pure' range of Vodka drinks - just vodka and natural ingredients with a clean and fresh taste.
Two of the signature ingredients (mango & orange) jump, spin and morph into one another before animating into the hero product. The camera zooms in to focus on the product label before pulling out to reveal four more bottles and the full range of Pure flavours.
The mango, orange, product, spritz and environment are all computer generated. 3D modelling, lighting, texturing, animation and rendering are done in Autodesk Maya, VRay and ZBrush. Live action cocktails, final editing and sound by Prodigious Sydney.