About me

Paul has been at the creative helm of Cheil since 2012.

Under his leadership, the agency has become one of the most awarded in Asia—winning over 25 Grands Prix and 'Agency of the Year' titles around the world.

In Campaign Brief Asia's Creative Rankings, Cheil was the #1-ranked agency in Hong Kong and 'Top 10 in Asia' for eight years running.

Paul himself was the #1 'Most Awarded Creative in Hong Kong' for an unprecedented nine years straight. And in both 2020 and 2021, he topped the overall rankings as the #1 'Most Awarded Creative in Asia'.

He was also crowned the world's #1 'Most Awarded Copywriter' and #6 'Most Awarded CCO' in The Drum World Creative Rankings 2021.

Paul's work has consistently been recognised throughout his career at every global award show that matters, including: Cannes Lions (23 Lions), D&AD (21 Pencils), One Show (2 Grands Prix and 12 Gold Pencils), Clio (4 Grand Clios and 13 Golds), and LIA (16 Golds).

In 2018, Paul was named 'Asia's Emerging Creative Leader of the Year' by Campaign Brief Asia. His notable work since then includes 'A Sweet Escape' for Chupa Chups (the world's most awarded print campaign in 2020), 'Block Out The Chaos' for JBL noise-cancelling headphones, and the celebrated trilogy of mobile gaming campaigns for Samsung: Back2Life, The Cost of Bullying and Quest for Dyslexia.

In addition to being D&AD Jury President in 2021, Spikes Asia Jury President in 2022, AdFest Jury President in 2022 and Loeries International Jury President in 2023, Paul has judged at every major award show, including: Cannes Lions (twice), D&AD (three times), The One Show (twice), One Show Greater China, London International Awards (four times), Clio (twice), Spikes Asia (three times), AdFest (four times), Mad Stars and New York Festivals (three times).

Beyond his passion for the business, Paul is married with a beautiful wife and two very loud kids, none of whom give a flying hoot about his rankings. He has no say in the household.

Paul's work

The Touch Annual Report

The Sound of Violence

A Sweet Escape

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.