About me

I'm an integrated and hands on art director and creative designer with strong conceptual thinking and story telling with more than 10 years of experience. Coming up with big ideas and executing them in any kind of format are some of my key skills.

I cover all the bases from concept to execution, focusing on art direction, creative design & set design.

As a visual storyteller, I transform any concept into a pure visual language.

I worked at JWT London for clients such as Unilever, Shell, Nespresso, Kimberley Clark and Danone. Other agencies and studios include Leo Burnett, McCann, Vice magazine and own design studio in Barcelona that focused on lighting, sculptural furniture and installations.

In 2016 I found Texas and the Artichoke, my own brand of silk scarves and soft furnishings that has been featured in Vogue and Elle Decoration and sells in shops in US, UK and rest of Europe.

i was born and raised in Argentina, I'm now based in London.


Advertising, Art Direction, art installation, Audio Visual, conceptual thinking, Graphic Design, Photoshop, Product Design, screen printing, Set Design, styling

Sector Experience

Advertising, Arts, Design


Arcor, Danone, Fiat, Marlboro, Massalin Particulares, Procter and Gamble, Shell, Smart cars, Smithson, Tracey Neuls

#76 Ranked Art Director
Currently No Recommendations
studiopro:Paula was verified as a studiopro on 16th January 2021
Annual 2016 ShortlistTexas and the ArtichokeProduct / Industrial
Project featured:PRINGLES VJ SET
on 9th July 2015
Project featured:FAMILY TEA
on 10th July 2015
Project featured:Texas and the Artichoke Look Book SS17
on 22nd September 2017
Project featured:Bombay Sapphire "Stir Creativity"
on 21st December 2018
Project featured:Visual Merchandising Samsung Galaxy Fold for Harrods
on 16th October 2019
Project featured:The Glenlivet
on 19th January 2021
On the web
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Middleweight, Senior
spanish, english, french
Creativepool member since 7 July 2009