About me

As the Vice President of Creative Production I manage a team of 5 Director level direct reports and additional 17 team members. My scope includes Creative teams, Branded Content Producers, Designs Studio, Magazine Publication, Events and Experiences, and Bookable content team. Our projects focused on delivering the branded content for our clients as well as promoting the best of Culture Trip.

Before joining Culture Trip I worked in the top Advertising agency's on large-scale business including Nike, Visa Card, Three Mobile, Microsoft, AT&T, and Bacardi. I started my career in New York at JWT before moving on to set-up and run Project Management at BBDO. There I ran AT&T and a team of 120 with an estimated media spending of 1.3 Billion USD.

I moved over to London in 2011. After freelancing and heading up production at Saatchi & Saatchi for Visa Card Olympic campaign, I made a place at Wieden + Kennedy as the Deputy Head of Creative Production. There I had a team of 13 scaling up with freelance Producers as necessary. In addition to running the department I produce my own campaigns. My main client was Nike, Arla, Three and Stride Gum (USA). Productions would range from Experiential, Events, Social Video, Print production and custom illustrations. As a producer I ran the full life cycle of these campaigns. This included idea creation, financial budgets, commissioning, post production, legals and delivery to the media.

As the VP of Creative Production I work closely with the Business Analytics, Product Developers, Media Sales, Business Strategy, Finance and Editorial content to deliver CT business propositions. This can be anything from Branded Content, Partnerships, Events, in house advertisements to bookable experiences. Well at Culture Trip I have built creative departments, finance tools and process for running several departments. My experiences means I can meet the demanding needs of companies and clients in many areas of the business

Skills

Advertising, creative services, Event Management, Operations, Production, project management, Social Media

Sector Experience

Advertising, New Media, Travel & Leisure

Awards

Telly Award

Clients

Bacardi, Microsoft, Nike, Sainsbury, Santander, Seat, three.co.uk, Visa