Can we agree people haven't really changed over the years
Instinctively they still want to be entertained, to laugh, to learn, to play, to feel something. People still have hair on their bodies and use their noses to inspect objects. We're basically still human mammals.
Nevertheless media and technology has come on a bit. As things get more complex it's more important than ever for us to keep things simple and meaningful, and remember who we are talking to. Or very shortly someone's going to spontaneously combust in a tissue meeting.
Our responsibility is simple- to activate meaningful brand relationships with real people, through the right channel at the right time.
Now, how hard can it be
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