About me

I'm a designer and brand marketing consultant who helps businesses identify, clarify and harness what makes them better, different and special. And then make sure they take full advantage of it to build an exciting future.

Creating a tangible and consistent marketing advantage by transforming the way businesses look, feel, and talk about themselves, and the connected experiences their audiences have with them.

Throughout my career I have created, evolved and managed brands across 16 countries, 13 business sectors, for over 100 different businesses or organizations.

I've worked for some of the worlds' biggest and best-known agencies on huge global projects. I've worked with the best in the industry. Sometimes I still do.

I presently work in a freelance capacity, providing senior expertise to agencies, or collaborating with other independents.

My expertise covers:

Brand creative strategy

Brand experience

Visual identity

Brand architecture

Naming

Digital product design

Integrated marketing campaigns

Communication design

Packaging

Signage

Implementation guidelines