About me

Creative rule breaker. Strategic activist. Thought leader + follower...

I have many titles my colleagues would describe me best. What I know is that I am an impassion Art Director with solid international experience, who has produced an engaging and crafted output. I have leveraged my experience working with an array of eclectic brands and mature organizations.

As an astute designer,I have learned the craft that let my ideas come to life and make them tangible for other people. I have paid attention to social trends and absorbed cultural shifts to create work that feels both relevant, vibrant and new. I get inside the head of an audience, create engaging campaigns that inspire audiences, thus, increase customer numbers and solidify my client's brand.

To view my work go to:

Look forward to hearing from you soon.


Brand Management, Creative Direction, Illustration, Product Development, Strategy Planning

Sector Experience

Advertising, Charity / Not for profit, Creative Services, Design


Adidas, Environment NZ, Foot Locker, Greenpeace, Greenpeace NZ, Helly Hansen, Ice breaker NZ, NZSO, Paddy Pallin, singapore Airlines,, Singapore Ballet, Speedo UK

Trade Associations

Design Business Association DBA, Institute of Scientific and Technical Communicators ISTC, Society of Typographic Designers STD

Perm, Freelance
Skill Level
Senior, Director
Creativepool member since 11 September 2016