About

I am a creative director living and working in Detroit, Michigan, my hometown. I solve wide-ranging business challenges through a strategically informed creative process. I believe that smart ideas and great design can inspire wonder, capture hearts and change minds.

My area of expertise is Experiential Marketing, where audiences actively engage with a brand in a physical, digital or virtual space designed to convey a story about that brand and its products and messages. The primary goal in this form of marketing is to create and curate an immersive experience where consumers form memorable and emotional connections with a client's brand, positively influencing awareness, opinion, loyalty and purchase decision.
My strengths: Creative Development & Direction, Team Building & Leadership, and Creative Presentation & Management with clients and prospects. Although I'm a designer at heart I've been known to write, sketch, model, animate, edit content, illustrate, render, produce, direct talent and basically get my hands into everything and anything in the experiential and live event space.

I apply my talents at the world's leading strategic experiential marketing agency, GPJ.
Find out more about us at our website.

Paul's work

Gibson Garage London

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Gibson Garage London

Gibson Garage: Nashville

Gibson Garage

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