About me
I would describe myself as a hands-on CD/ Senior Art Director who loves making great work.
I have worked in both the UK and Europe at some of the world's leading agencies; BBH, Ogilvy, DDB, Razorfish, McCann, TBWA, iris-worldwide, StrawberryFrog and Leo Burnett/ARC, CHI&Partners. My time at these agencies has seen me working on briefs for a broad and varied spectrum of clients. During these projects, I've been given the responsibility of either running smaller accounts or leading the pitches. Under my watch business has been won from Nescafe, WeightWatchers and Leaf confectionary, Mondelez and many more.
Within my work, I'm especially interested in ideas that push advertising and marketing beyond traditional borders. Ideas that have soul and likeability, in whatever form they take. I like to motivate people by leading by example, giving them space to grow and develop. Outside of the creative dept, I generally try to work closely with the client and planning dept, because in my experience it's the way to get a better result sooner. Plus, it's often more profitable - so big smiles all round.
Outside of advertising my interests lie in cycling, photography and indoor skydiving - the perfect pursuit for someone like me who likes their danger sports not too dangerous.
I look forward to hearing from you
Regards
Paul Best
on 10th July 2018