About me

I'm a Founding Partner at WE ARE Pi, an independent brand consultancy and creative studio based in Amsterdam. We help ambitious brands find their positioning, build creative platforms, and produce work that makes a real difference. Over the years we've partnered with Nike, Bose, Lynk & Co, Heineken, Unilever, Uber, Virgin, Magnum, and Booking, and we've won Creativepool's Small Agency of the Year a few times, and been names best Small Agency in the World by Ad Age. My background spans global agencies across London and Amsterdam, and I'm a believer that challenger isn't a market position, it's an operating discipline. The brands that commit to it are the ones worth working with.

Recommendations
- 
Currently No Recommendations
Achievements
Annual 2026 JudgeIndependent Agency of the Year
Top 25 Partner Project featured:Heineken - The Test
on 14th May 2018
Project featured:Desperados DIY Sound Stage
on 14th May 2018
Project featured:Desperados Deep House: the word's deepest dance floor
on 20th September 2018
Project featured:Desigual - Love Different
on 19th November 2020
Project featured:Party posters
on 24th November 2020
Tagged Job Titles
Contract
Perm, Freelance, Temp-Perm, Part time, Remote
Location
Amsterdam, Netherlands
Skill Level
Director
Creativepool member since 19 January 2018