About me

I'm a Founding Partner at WE ARE Pi, an independent brand consultancy and creative studio based in Amsterdam. We help ambitious brands find their positioning, build creative platforms, and produce work that makes a real difference. Over the years we've partnered with Nike, Bose, Lynk & Co, Heineken, Unilever, Uber, Virgin, Magnum, and Booking, and we've won Creativepool's Small Agency of the Year a few times, and been names best Small Agency in the World by Ad Age. My background spans global agencies across London and Amsterdam, and I'm a believer that challenger isn't a market position, it's an operating discipline. The brands that commit to it are the ones worth working with.

Patrick's work

Desigual - Love Different

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Desigual - Love Different

Desperados Deep House: the word's deepest dance floor

Four Weddings - In partnership with The Guardian and Nikon

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