About me

I'm not a fan of labels.

I started out as an artist. Then I became a graphic designer. Then UI designer, developer, art director, creative director, executive creative director, photographer, consultant, journalist, influencer, rum connoisseur, and entrepreneur—among others.

The one label I do think works is Creative. It's broad enough to encompass my passion for structured design systems, wild photoshoots on rollercoasters, and everything in between; while still feeling focused on effective outputs that drive results. I also like that it alludes to my love of rolling up my sleeves and getting my hands dirty to solve problems—whether alone or with a team.

As the Creative lead (ECD if you're looking for a specific label) in New York for Momentum Worldwide (AdWeek's Experiential Agency of the Year), that passion translates into meaningful, human-first experiences for Walmart, Verizon, American Express, Corona, Pacifico, among others, that meet their brand challenges.

Another label that fits is Black. Or, more specifically, Afro-Caribbean. I was born and raised on the little island of St. Croix in the . Virgin Islands. And went to college in the middle of Amish country (Lancaster, PA). But for the past 20+ years, I've called Brooklyn my home.

Most recently, I had the opportunity to join six other Black ECDs on the documentary 'Black Madison Ave: 7 is not Enough', where we discussed the current state of the advertising space and how we can improve representation in creative work.