About me

I'm an MBA candidate at Kingston University - London, soon to get my degree by the end of this year, and also concurrently managing the digital marketing activities of a charity based in London. I also hold a

double bachelor's degree in Management Economics and Marketing and have also obtained a Certified Digital Marketing Certificate last year in accomplishment of an extensive 6-month digital marketing

program hosted by the Certified Digital Marketer's Institute based in Manila - Philippines (CDM). In terms of work experience, I have worked for over 8 years in diverse industries including construction,

retail, FMCG, telecommunications and fintech, serving in marketing and management roles that have allowed me to develop a range of competencies, which include strategic and creative thinking, digital marketing and communications. Specifically, my most recent role as the Growth Marketing Lead for a multi-awarded fintech startup has equipped me with digital marketing skills spanning from media planning, data analytics, designing customer funnels, user experience, social media, building online communities and implementing PPC ads using Google / Facebook Ads.

Personally, I'm a hard worker with a passion for helping businesses grow, and my philosophy has always been to employ both a creative and data-driven approach when it comes to building and growing a brand through digital marketing.

On a personal note, I'm insatiably curious and enjoy conversations with strangers, reading, and getting lost in new places. I'm in my element when I'm in a bookshop, coffeeshop, or a workshop. I'm both a creative and logical thinker, which explains my love for data and ideas. I am passionate about helping SMEs grow, energized by their possibilities. I have hosted and taught free marketing workshops, as I thrive on empowering and connecting communities through learning.

Skills

Advertising, Analytics, Communications, Content Management, Copywriting, Digital Marketing, Digital Strategy, Market Planning, Presentation, SEO, Social Media, Strategy Planning

Sector Experience

Advertising, Charity / Not for profit, Communications, Finance, Information Technology, Retail, Software, Telecoms