About me

Pathida began her career as a copywriter in 2010. She has experience at multiple agencies, including TBWA Thailand, BBDO Bangkok, J. Walter Thompson Shanghai, The Leo Burnett Group Thailand, and currently holds the position of Deputy Executive Creative Director at Wolf BKK.

Throughout her 13 years of experience, she has been responsible for various accounts such as Nissan, Chevrolet, Samsung, Tesco Lotus, Tourism Authority of Thailand, Telenor, Johnson & Johnson, Mondelez International Thailand, Thai Health Promotion Foundation, Bank of Ayudhaya, Siam Commercial Bank, CP, Central Department stores, Oriental Princess, HBO GO etc.

Her creative work is widely accepted locally and internationally. Her achievements consist of many awards from London International Awards, Cannes Lions, Clio, New York Festivals Advertising Awards, Epica Awards, D&AD, One Show, Spikes Asia, Adfest, MAD Stars awards, Kinsale Shark Advertising Festivals. She has also won Best of Shows and numerous medals from Adman Awards (Thailand's biggest award show stage).

Pathida was one of the 15 selected mentees to join L'avenir, a Publicis Groupe APAC & MEA tailored leadership and creative development program for high-potential female creative leaders across 60+ agencies in Asia Pacific, Middle East and Africa.

Besides, she also contributes to the creative industries including judging at LIA 2019, One Asia Awards 2022, Adman 2023, ADFEST 2024, WINA 2024 as Jury President and recently at Cannes Lions 2024 as Shortlisting Jury. Furthermore, she actively contributes to Thailand's creative industry by building and mentoring upcoming young creatives through various workshops.