About me

Pathida "Jern" Akkarajindanon is Chief Creative Officer at BBDO Bangkok, with over 15 years of experience building award-winning and culturally impactful work.

She began her career as a copywriter and has since worked across Thailand and China at agencies including BBDO Bangkok, TBWA Thailand, J. Walter Thompson Shanghai, Leo Burnett Group Thailand, and Wolf BKK, before returning to her roots at BBDO Bangkok.

Throughout her career, Jern has led creative work for brands including KFC, Central Department Store, the Tourism Authority of Thailand, Krungsri Bank, Mondelez International, HBO Max Asia, and many others.

Her work has been recognized by Cannes Lions, D&AD, The One Show, Clio Awards, New York Festivals, Epica Awards, One Asia, Spikes Asia, ADFEST, and AWARD Awards. Most recently, she earned a Grand LIA in 2024, a Grand Prix at the PHNX Awards 2025, and the Grand Prix of the Year at MAD Stars 2025.

Currently, Jern is ranked 3rd in Campaign Brief Asia's Top 10 Most Awarded Creatives in Thailand and is the highest-ranked Thai creative in Campaign Brief Asia's Top 40 Most Awarded Women in Advertising. In recognition of her leadership, she was named among Creativepool's Top 100 Leaders in both 2024 and 2025.

She has served as a juror for many of the industry's most prestigious award shows, including Cannes Lions, The One Show, London International Awards, One Asia Awards, Spikes Asia, ADFEST, Gerety Awards, WINA, and the Meta Reels Impact Awards.

Beyond her professional achievements, Jern is an active contributor to the creative community, regularly speaking at industry events across Asia and supporting creative development through workshops, mentoring, and industry programs.