Path took the time to really understand us and Oppo as a brand. They were very collaborative and involved us in every stage of the process meaning that we felt involved in the strategic and creative process. They demonstrated no ego in taking our feedback, but at the same time had the confidence to push back where necessary. This project increased sales and gave Oppo some really ownable brand equities (such as the sweet spot) that we could build on. Above all, they're nice people to work with, they're part of the Oppo team, and they really give a shit. For a small brand like us they're not cheap, but they're worth it!