. . .

About me

Photographer, Creative Director and Co-founder of HHype Agency, based in Polla (southern Italy) and Rome.

Over 15 years of experience helping brands build a distinctive and strategic visual identity. Trained in DAMS at Roma Tre and in Photography and Integrated Communication at ISFCI Rome.

I specialize in Commercial and Editorial Photography — Food, Advertising, Portrait, Reportage, Architecture and Travel — and I lead HHype as a full-service creative and digital agency covering branding, content production, social media, and performance.

My current work sits at the intersection of traditional photography and AI-driven visual production: I integrate generative tools (Midjourney, Higgsfield, Kling) into creative workflows where the art direction stays human and the output scales without losing quality.

I collaborate with graphic designers, art directors, developers, and media buyers — building flexible teams around each project rather than fixed structures.

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Paolo's Followers

Michał Martynów

Chairman, BAZA animation studio

Poland

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JEVALONDON LTD

United Kingdom

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Jenny

Photographer and Creative Retoucher

United Kingdom

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Daniel Borja Balana

CREATIVES | 3D DESIGN - Events & Exhibitions

Philippines

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Will Drayson

Illustrator, Will Drayson

United Kingdom

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Constantine Vasileiadis

Owner, Suge Graphics

Greece

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James Star

Designer

United Kingdom

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Simon Keeling

Retoucher, Imaginality, Freelance

South Africa

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Chad Schofield

Digital Content Training Developer, SC and NS Cleared Contracts - Tactical Learning LTD

United Kingdom

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Table19

United Kingdom

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Sam D

Creative Artworker, Freelance

United Kingdom

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Affixxius Films

United Kingdom

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Hany Farouk

Art Director

Egypt

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Reuben

Freelance Graphic Designer

United Kingdom

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Ahmad Rifa'i

Creative Retoucher, Freelancer

Indonesia

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BAO

United Kingdom

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Si Baker

Executive Producer, Screenwriter, Casting Direc, Completely Lar Lar Publishing

United Kingdom

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Hara Media Ltd

United Kingdom

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Ioana Haraga

Interaction Designer, Residently

United Kingdom

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Petros

Creative Designer

United Kingdom

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