I started my ad career as a copywriter at JWT Mexico, working with brands like, Nike, Huggies and Ford, after winning my first award, I became creative director at Ogilvy Mexico, A lot of amazing things happened there, a lot of awards, a lot of pressure, a lot of hours at the agency, then a Clio appear, and some other local awards, then, after 7 years in that amazing agency I quit and went to live to Mazunte, a beautiful beach in Oaxaca Mexico, if someone is reading this, you should go, especially if you have some kind of personal crisis ha, ha, ha!
But then, I came back with no money, no job, desperately I was looking for a job in any agency, but a big question appear:
Is this what I really want
Because in my head there was this "female" fear, "I can't be a Vice-president, I'm a women"
In that time, in Mexico, it was difficult to grow as a director or to become a Vice-president being a women.
And I remember that I was eating a slice of pizza with a homeless in a park, slice of pizza that one of my advertising friends gave me, BECAUSE HE FOUND ME ASKING FOR MONEY!
And after feeling shame, I had a wish, to have the opportunity to be the woman I always imagine since I was a little girl, a girl boss, an inspiring women for other woman, in this industry, or any other, and the universe gave me the opportunity.
So I started again as a creative director in BBDO Mexico, with an amazing boss, and now best friend.
In that year, I won Cannes, san Sebastian, local awards, mentions and a lot of respect from my clients, specially Pepsi and Visa, they believe that a woman could talk about soccer in that time, and together we create 2 of the most iconic tv spots for the World Cup and the Mexican soccer league.
And I said, yes! I believe in myself, so what's next, I want to be Vice President of a digital agency, I don't know anything about the "digital world" but so what! and boom! Isobar appeared.
So, people say I'm a creative woman, but I say I just do what I love, it really comes through my spirit, I love to win new business, I love to help people in their careers, I love to inspire woman like me.
In 2016 I was recognized as one of the many WOMAN TO WATCH, I'm a working mom, and every day I work with one objective, to be a good reflection to others, like a mirror, so they can help others to grow, like my bosses did with me. (Not all of them, but I learned the bad stuff so I could never do that to others under my leadership).
I have been jury in many festivals such as:
Cannes, Fiap, Desachate, Círculo creativo de México, San Sebastián, IAB, Cíclope, Clio, Lisbon, LIA,
And with more than 15 years of experience I worked in the most creative agencies in Mexico.
JWT, BBDO, OGILVY, MADE, and now ISOBAR.
Thanks for reading, and I mean it, GO TO MAZUNTE!
Paola Figueroa has been a Contributor since 14th September 2020.