About me

I started my ad career as a copywriter at JWT Mexico, working with brands like, Nike, Huggies and Ford, after winning my first award, I became creative director at Ogilvy Mexico, A lot of amazing things happened there, a lot of awards, a lot of pressure, a lot of hours at the agency, then a Clio appear, and some other local awards, then, after 7 years in that amazing agency I quit and went to live to Mazunte, a beautiful beach in Oaxaca Mexico, if someone is reading this, you should go, especially if you have some kind of personal crisis ha, ha, ha!

But then, I came back with no money, no job, desperately I was looking for a job in any agency, but a big question appear:

Is this what I really want
Because in my head there was this "female" fear, "I can't be a Vice-president, I'm a women"

In that time, in Mexico, it was difficult to grow as a director or to become a Vice-president being a women.

And I remember that I was eating a slice of pizza with a homeless in a park, slice of pizza that one of my advertising friends gave me, BECAUSE HE FOUND ME ASKING FOR MONEY!

And after feeling shame, I had a wish, to have the opportunity to be the woman I always imagine since I was a little girl, a girl boss, an inspiring women for other woman, in this industry, or any other, and the universe gave me the opportunity.

So I started again as a creative director in BBDO Mexico, with an amazing boss, and now best friend.

In that year, I won Cannes, san Sebastian, local awards, mentions and a lot of respect from my clients, specially Pepsi and Visa, they believe that a woman could talk about soccer in that time, and together we create 2 of the most iconic tv spots for the World Cup and the Mexican soccer league.

And I said, yes! I believe in myself, so what's next, I want to be Vice President of a digital agency, I don't know anything about the "digital world" but so what! and boom! Isobar appeared.

So, people say I'm a creative woman, but I say I just do what I love, it really comes through my spirit, I love to win new business, I love to help people in their careers, I love to inspire woman like me.

In 2016 I was recognized as one of the many WOMAN TO WATCH, I'm a working mom, and every day I work with one objective, to be a good reflection to others, like a mirror, so they can help others to grow, like my bosses did with me. (Not all of them, but I learned the bad stuff so I could never do that to others under my leadership).

I have been jury in many festivals such as:

Cannes, Fiap, Desachate, Círculo creativo de México, San Sebastián, IAB, Cíclope, Clio, Lisbon, LIA,

And with more than 15 years of experience I worked in the most creative agencies in Mexico.


Thanks for reading, and I mean it, GO TO MAZUNTE!


Advertising, Art Direction, Content, Digital Marketing, Digital Strategy, Presentation

Sector Experience

Automotive, Design, Fashion, Food & Beverages, Footwear & Accessories, Health & Safety


Cannes Lions - Bronze, Cannes Lions - Silver, Effie\'s - Gold, LIA Award - Bronze, One Show - Silver Pencil


amazon music, American Eagle Outfitters, CINEPOLIS, COCACOLA FEMSA, comex, DAN, Diageo, DIB LAB, Essity, forever 21, fud, GBM, Mondelez, Nestle UK, Samsung, sigma, TelMex, Tena

Currently No Recommendations
Looking for work
Top 100 Influencer of the Year 2020Influencer of the Year Annual 2020 JudgeWave

Paola Figueroa has been a Contributor since 14th September 2020.

Invite x3
cdmx, Mexico
Skill Level
english, spanish.
Creativepool member since 13 February 2020