About me

I'm an experienced, award-winning strategist working internationally
for the past 22 years.
I have been managing, mentoring and gelling promising planners into
winning teams for more than 15 years and loving every moment of it.
I have a proven track record delivering bold and successful omnichannel
strategic thinking across FMCG, automotive, airlines, retail, nancial
services/ntech, fashion, leisure, energy, telecommunications - and the
list goes on. I'm always on the lookout for original consumer insights
that I derive from trends, data big & small, rigorous models, social
media auditing, strolls around the city and chats with people wiser than
myself. I love strategizing with others - creatives, account handlers,
technologists- as I do believe that brilliant strategy is rarely the product
of a single mind and more often the result of great teamwork.