ABOUT
Techo Latam is an organization that works to overcome poverty in Latin America and thus end settlements. To raise funds, we created “Settlements, the movie you didn't want to watch” a series of trailers done by movie directors from Argentina, Colombia, Brazil, Peru and Chile, showing the reality of the settlements in every country. To get a ticket to watch the movie, people entered the site, and when they went to pay they just realized that the movie did not exist and that each seat was a contribution (collect) to help the settlements disappear. The campaign achieving more than $100,000 and overpass all the goals projected. .
AWARDS
A'Design Awards
achap
Adforum PNHX Tribute
Adstars
Caracol de Plata
Grand Prix Wina Festival
Never Zapping Festival
The Caples
The Indie Summit Award
MADEIT CREDITS
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Camilo SánchezClient
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InbraxAgency
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Álvaro GonzálezCopy Writer -
Argentina La MotonetaProducer -
Colombia PrójimoProducer -
Cristián ChávezCreative Director -
Jorge FajardoArt Director -
InbraxArt Director -
Los NotariosProducer -
Nicolás RubioCreative Director -
Pancho GonzálezChief Creative Officer -
Carolina PinheiroCEO -
Cristián ChavezCreative Director -
Marcelo ConchaSupervisor de Cuenta -
Nico RubioCraetive director -
Santiago ZlatarCopywriter -
Neil ArcePlanning Director -
Neil ArceAccount Executive
Pancho González has been a Contributor since 14th February 2017.