Pancho González Co-Founder & Chief Creative Officer


Techo Latam is an organization that works to overcome poverty in Latin America and thus end settlements. To raise funds, we created “Settlements, the movie you didn't want to watch” a series of trailers done by movie directors from Argentina, Colombia, Brazil, Peru and Chile, showing the reality of the settlements in every country. To get a ticket to watch the movie, people entered the site, and when they went to pay they just realized that the movie did not exist and that each seat was a contribution (collect) to help the settlements disappear. The campaign achieving more than $100,000 and overpass all the goals projected. .


A'Design Awards
Adforum PNHX Tribute
Caracol de Plata
Grand Prix Wina Festival
Never Zapping Festival
The Caples
The Indie Summit Award


Annual 2020 ShortlistSettlementsSocial Annual 2017 JudgeAgency of the Year Project featured: on 9th September 2020 Project featured: on 9th September 2020 Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.


Pancho González has been a Contributor since 14th February 2017.

Invite x3