Pancho González Co-Founder & Chief Creative Officer

ABOUT

Techo Latam is an organization that works to overcome poverty in Latin America and thus end settlements. To raise funds, we created “Settlements, the movie you didn't want to watch” a series of trailers done by movie directors from Argentina, Colombia, Brazil, Peru and Chile, showing the reality of the settlements in every country. To get a ticket to watch the movie, people entered the site, and when they went to pay they just realized that the movie did not exist and that each seat was a contribution (collect) to help the settlements disappear. The campaign achieving more than $100,000 and overpass all the goals projected. .

Date created: January 2019 2019-01-01T00:00:00+0000
Date published: 2 September 2020 2020-09-02T14:32:39+0100

AWARDS

A'Design Awards
achap
Adforum PNHX Tribute
Adstars
Caracol de Plata
Grand Prix Wina Festival
Never Zapping Festival
The Caples
The Indie Summit Award

MADEIT CREDITS

Annual 2020 ShortlistSettlementsSocial Annual 2017 JudgeAgency of the Year Project featured: on 9th September 2020 Project featured: on 9th September 2020 Pro member:

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Contributor:

Pancho González has been a Contributor since 14th February 2017.

Settlements

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