About me

Pancho González studied advertising at the Universidad de Santiago in Chile and MBA at the Berlin School in Steinbeis University, Germany. He has worked in the best Chilean advertising agencies and currently is Chief Creative Officer at Inbrax Chile; Director at Achap (Chilean Advertising Association) and Director & VP at IAB Chile.

He has been judge at major worldwide advertising festivals, including Cannes, Clio Awards, The New York Festivals, Art Director's Club, LIAA, Mobius, Webbys Awards, Ad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Golden Awards of Montreaux, Cristal Festival, Eagle Awards, El Ojo de Iberoamerica and Achap (Chile), among many others and was the first Chilean to chair the jury of AME Awards in New York and teaching at Miami Ad School. He has been speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, United States, Japan, Mexico, South Korea, Czech Republic and Chile.

More than 100 national and international recognitions (Cannes, ADC's, New York Festivals, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Grand Prix FICE, Young Guns, Epica Awards, Cristal Festival, Creativity, Young Creatives One Show, Cresta Awards, Graphis, Eagle, AdStar, IAB, WINA Awards, Achap, Archive, Creativepool, The Indie Summit Awards, Creativepool, FICE, Fepi, Eagle Awards, Summit Creative Awards, A'Design Awards, Never Zapping Festival). Recently nominated in the Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool , London; Adlatina ranked his agency Chilean Top Ten at Crema 2014 and it was located at 7th place in WINA Festival 2016; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at Bestadsontv 2017; Top one worldwide CCO jury at TheNextGag 2017 and nominated MKTG BEST 2018 as Chief Creative Director in Chile.

Throughout his career he had worked for local and global brands and is happily married with Carolina whom he has a son called Caetano.

What happened in 2018
First Chilean to be a jury at the World Media Awards (England), and also jury at Muse Awards (Germany), Mobile Web Awards (USA), Webby Awards (USA), Cresta Awards Grand Jury (USA), Lisbon International Advertising Awards (Lisbon), Web Awards (USA), W3 Awards (USA), The Indie Awards (England), Summit International Awards (USA), Golden Awards of Montreaux (Switzerland) and The Communicator Awards (USA); speaker at Academia Achap "Content Marketing" (Chile), Universidad Autónoma (Chile), Universidad Adolfo Ibáñez (Chile); and Global Trend Awards Panelist (Germany); shortlisted Small Agency of the year at Creativepool, In Book Top 200 Best Digital Arts at Lüerzer's Archive and Best of Show Summit Creative Award.


Accounting, Advertising, Art Direction, Branding, Business Management, Communications, Copywriting, Creative Direction, digital, Direct Mail, Internal Communications, mass media

Sector Experience

Accounting & Finance, Automobiles, b2b, Consumer Durables, credit union, Fashion, industrial, New Media, Retail


achap, ad stars, Art Director’s Club - Merit, Bestadsontv, CannesLions, Caracol de Plata, creativepool, Creativity International Award, Cresta International Advertising Award, cristal festival, Effie's - Gold, Effie's - Silver, el ojo de iberoamerica, Epica, FIAP, FICE Awards, graphis, Luerzers, New York Ad Festival - Second Prize, WINA Awards, young guns


AAM, Cencosud, Citroen, Converse, Coopeuch, Cummins, Domino's, Maicao, Mindep, Mondelez, Movicenter, PCFactory, PDI, Publimetro, Seminarium, Sodexo, Tramontina, Valvoline, Volcan

Trade Associations

Acción Emprendedora Chile, Achap, AIVA, IADAS, Red de Mentores Chile

7th ranked Art Director
Top 100 Influencer of the Year 2018 Influencer of the Year 2019 Shortlist Top 100 Influencer of the Year 2017 Annual 2017 ShortlistScream like a rockstarOOH Annual 2016 ShortlistBubblegum Real Fruit FlavorsAdvertising: Print Annual 2017 JudgeAgency of the Year
Top 25 Art Director Project featured:Bubblegum Real Fruit Flavors
on 17th February 2016
Project featured:Natural Erasing
on 15th November 2016
Project featured:Cannes Lions 2017: Influencer Lunch
on 29th June 2017
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Pancho González has been a Contributor since 14th February 2017.

On the web
Skill Level
English, Portuguese and Spanish.
Creativepool member since 26 January 2016