Cardif Pinnacle wanted to disrupt the pet insurance industry. From brand strategy to website design and development, we helped them breed a new type of pet insurance. Introducing...Everypaw!
Eager to transform the pet insurance industry, Cardif Pinnacle approached us wanting to establish a lively, contemporary brand which would stand out from the competition. To increase their market share, they wanted to be more direct to a younger audience, meaning their approach had to be original and exciting.
There are many factors to be considered when launching a new brand. Working with Cardif Pinnacle we created and launched a new holistic pet insurance brand which would focus on celebrating pets and the relationship they have with their owners.
For this project we worked closely with a branding agency, Good, to perfect the Everypaw brand - developing a vibrant, fun brand which stands out not only in tone but in its ability to engage with its audience. Take a look at the images from our photoshoot!
Using agile methodology, we designed and built a website to attract a new younger audience to reflect the lively brand. The website is built and can be controlled from one easy to use content management system (CMS). Designed for desktop, mobile and tablet it enabled their new pet insurance offering to be reached everywhere for Everypaw! Take a look at one of the initial wireframes and the final version of the website.
As Everypaw were lead sponsors of the National Pet Show 2017, we had an ambitious 8 week deadline to hit. It was imperative that we maintained frequent contact with the Cardif Pinnacle team to continue reaching and exceeding targets in line with the unveiling of the new brand.
Key to the successful website launch and effectively introducing Everypaw to the market was the multitude of digital marketing activities we implemented:
- Technical SEO audit, backlink analysis and content migration plan to transfer as much value as possible from the old domain.
- Content strategy, planning and production for the new website, including building a hub of articles, breed guides and resources for pet owners. - Take a look at one of the breed guides!
- Planning and creation of PPC campaigns.
- Paid social campaigns including Facebook Live vet chats, Instagram photo competitions and the distribution of their Pet Show teaser video.
By meeting our tight deadline, Everypaw was able to launch their new website in collaboration with being lead sponsors at the National Pet Show 2017. Campaigns surrounding the launch of their website, including a teaser video which received over 14,000 views, ensured they were successfully able to carve out their new pet healthcare brand.