About us

:: ABOUT US ::

Packshot Factory was established in 1986 with a studio in Central London. We have been creating advertising images for over thirty-six years for a wide range of companies and brands. Our longevity and reputation is a testament and hallmark of our founding principles an absolute commitment to our clients and providing only the highest quality services
We have built our own studios in Central London, and always invest in the latest equipment and technologies to ensure we remain at the forefront of the advertising image production industry. We work with hand-picked specialists for their love of their respective specialities and unmatched skills and experience.
Over the years we have photographed masses of products in all sorts of set design settings and have had the pleasure to be commissioned by pretty much every advertising agency in the UK. We have also established trusted relationships with a number of suppliers that we often come to rely upon for our clients’ projects.

We are able to expand from a single photographer shoot to a larger team of different specialists on set. We work with our clients to establish concepts including pre-production planning, as well as art directing photo shoots to ensure we have all the necessary elements to achieve the desired result and to deliver the assets in an unmatched quality; something which we continue to be renowned for in the industry.

:: WHY US ::
What makes us diffrent. We value quality over quantity.

With the vast amount of digital content that is shared online, in print and TV, getting customers to engage with an advertising campaign or product sold online can be difficult.

Our approach to image production takes longer and is more expensive than the standard packshot photography or packshot video that is usually associated with quick turnaround and low prices, but the quality we produce has proven to be consistently more effective by a wide margin. We create assets with a team of specialists at the top of their game, we use only top of the range equipment, and spend time meticulously studying each brief, inspect every product, test lighting, and then during the shoot often take multiple exposures and focuses to ensure that nothing goes amiss. This specific approach provides much more room for quality accuracy than the quick and cheap photography production. This process ensures that every detail and aspect of the product is perfectly represented and the assets delivered are of the highest quality and stand out from the rest in the market place.

:: EQUIPMENT ::

All of our photography and film work is shot using top-of-the-line equipment such as Hasselblad for photography and Red Helium for film, both famed for their clarity, sharpness and resolution. We also own specialist lighting, conveyors, and turntables, all in-house.

In our Photography studio for all still shoots we exclusively use medium format Hasselblad H5D-50c cameras that use a back fitted with a 50MP sensor, and Broncolor lighting. Hasselblad is a leading professional grade camera manufacturer known for the highest image quality available.

For film shoots we use the latest fully integrated, large format cinema camera Red Ranger Helium 8K with Super 35 DMSC2 35.4- megapixel CMOS sensor. This means we can shoot with post cropping in mind and allows shooting for multiple aspect ratios simultaneously, great for creating a larger variety of social content without any compromise on quality. Our red can simultaneously record in Redcode Raw alongside Apple ProRes or Avid DNxHR/HD enabling quick transition into post production - up to 60 fps 8K FF 8192 x 4320, 120 fps in 4K and up to 240 fps in 2K.

:: FACILITIES ::

Our facilities in Covent Garden comprise of purpose built studios with table-top sets for shoots that require special attention to detail such as jewellery and watches, fashion and accessories, food and drink, beauty products, and electronic equipment, as well as a large studio with infinity cove, demo kitchen and client area ideal for larger productions including furniture, food photography and film. The premises are accessed via wide street-level bi-folding door, and offer ample space to accommodate up to 20 attendees and productions that require large equipment and large set design space. There are three toilets including bathroom with a shower, and two studio kitchens equipped with Miele and Gaggenau appliances.

Our studios are also available to hire; we offer dry studio hire, as well as studio hire with equipment and studio hire with kitchen. The ground floor includes fully equipped, modern lifestyle kitchen studio purposely designed for photo and video shoots. It includes a vast skylight, modern appliances throughout, client area, large infinity cove and a fire place. The studio can be hired out for creative workshops, film and photo shoots and any other commercial studio hire.

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