About me
Colombian copywriter and creative director with more than 20 years of experience leading teams and developing creative platforms for global brands across Latin America.
Expert in integrating creativity, strategy, and multiplatform execution to drive cultural impact and business results.
Recognized for building high-performing teams, raising the creative standard of the agencies he leads, and presenting strategic solutions to executive-level clients.
Skills
Art Direction, Copywriting, Creative, Creative Direction, Digital Strategy, Experiential Marketing, Film, Outdoor (OOH), Radio, Social Media
Sector Experience
Advertising, Airline, Automobiles, Banking, E-Commerce, Online / Web, Retail, Travel & Leisure
Awards
Cannes Lions - Bronze, Clios - Bronze, Clios - Silver, D&AD Award - Graphite Pencil, Effie\'s - Bronze, Effie\'s - Gold, Effie\'s - Silver, El Ojo Bronze, El Ojo Gold, El Ojo Silver, FIAP, LIA Award - Bronze, LIA Award - Silver, One Show - Bronze Pencil, One Show - Silver Pencil
Clients
Carulla, Cinemark, Crayola, IKEA, McCormick, movistar, Nestlé, P&G, PepsiCo, Postobon, Unilever, Volaris, Walmart